In-text advertising

Thursday, September 17, 2009

In-text advertising is a form of contextual advertising where specific words within the text of a webpage are associated with advertising content.

DESCRIPTION

Although contextual advertising in general refers to the inclusion of advertisements adjacent to relevant online context (e.g., Google AdSense), in-text advertising places hyperlinks directly into the text of the webpage. Most in-text advertising has the following characteristics:

1. The text associated with an advertisement is identified by a double-underline to differentiate it from regular hyperlinks.
2. An in-page window containing advertising content appears when the cursor is positioned over the corresponding text.